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4.5 liters for every liter of beer it made.

http://www.reuters.com/article/ousiv/idUSTRE55F05420090616?pageNumber=1&virtualBrandChannel=0 Water is becoming scarcer, raising a fear that so-far manageable price increases could spike and leading drink companies to take action to maintain access to water and fight their image as water hogs. "Water is the new oil," said Steve Dixon, who manages the Global Beverage Fund at Arnhold & S. Bleichroeder, repeating what has become a mantra as climate change and population growth tax water supplies. "As an investor, I'm not concerned about the reality," Dixon said, guessing there will always be enough water overall. "But I'm aware of the perceptions ... and you can't totally shrug it off because perceptions are important." About a third of the world's people now live in areas of water stress, said Brooke Barton, manager of corporate accountability for Ceres, a network of environmental groups and investors seeking to address sustainability...

Wine marketers try to get men's attention

Cal Dennison likes a nice cold glass of Chardonnay. And he's man enough to admit it. That's hardly surprising since Dennison is winemaker at Modesto's Redwood Creek winery, but is he an exception? Judging by some marketing campaigns, you might think so. Take the Super Bowl ad that ran a couple years back in which men invited to a wine and cheese party sneaked into the kitchen to unpack beer hidden in a fake wheel of cheese. It was a stereotype played for laughs - in real life, lots of men like wine - but maybe one with a crumb of cultural truth. The designator for "average dude" in political campaigning last fall was Joe Six-Pack, not Peter Pinot Noir. It's hard to say for sure exactly who's drinking what, but a Gallup Poll from July found that among women who drink, 43 percent say wine is what they drink most often and 28 percent say beer. Among men who drink, 58 percent say beer is what they drink most often and 17 percent say wine. "As a general r...

Troy's Graduation

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My oldest son, Troyan, named after my Dad, graduated Justin Siena High School in Napa. I am so happy and he is such a nice boy, so I am sharing this with you. After all Troy had packed so many boxes of fine Bulgarian wines and he is the one that did most of the Internet orders in the last 1-2 years. I am so proud of you Troy, go have fun and be happy and prosper. He is going to Sacramento State University.

Bulgaria Exported 57 Million Liters of Wine in 2008

Bulgaria exported a total of 57 million liters of wine in 2008, and nearly all of those – 56 million liters – went to Russia, Belarus, and Moldova. This was announced by Bulgaria’s Minister of Agriculture and Foods, Valeri Tzvetanov, as he opened Wednesday morning “Vinaria 2009”, the international exhibition of vine-growing, and wine producing, which is taking place in the southern city of Plovdiv. Tzvetanov also said his Bulgaria was preparing to open up a wine-tasting center in Moscow as a preventive measure against the gray economy network of Russian wine distributors, who sell cheap and bad-quality wines.

Maxxima - our new wines

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New label and new varietal for VINI 2008

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New label and new varietal for VINI 2008, finally we have a white wine under our negociant label।

Rendezvous in paris

On an August morning in 1978, French filmmaker Claude Lelouch mounted a gyro-stabilized camera to the bumper of a Ferrari 275 GTB and had a friend, a professional Formula 1 racer, drive at breakneck speed through the heart of Paris early in the morning . The film was limited for technical reasons to 10 minutes; the course was from Porte Dauphine , through the Louvre, to the Basilica of Sacre Coeur. No streets were closed, for Lelouch was unable to obtain a permit. The driver completed the course in about 9 minutes, reaching nearly 140 MPH in some stretches. The footage reveals him running real red lights, nearly hitting real pedestrians, and driving the wrong way up real one-way streets. Upon showing the film in public for the first time, Lelouch was arrested. He has never revealed the identity of the driver, and the film went underground. If you haven't seen this before it is a classic. Click on the link below, turn on your sound and enjoy..............